A perfume, a dream
In order to insist on the dream provocated by a perfume, I want to show you this ad. The perfume is Cinema by Yves Saint Laurent. Companies know all the marketing strategies to sell their product. That’s why they use some methods to permit women to escape to the daily life. When a woman perfumes her, she identifies her to the ambassador in the publicity. Then, a famous woman is better to sell the perfume.
On this publicity, the woman is famous, on-light, well dressed, with a lot of men around her. She has success in love and in her life in general. We can suppose that she is rich and that she has all she needs. This image of a spread woman is a factor of success for the perfume.
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